As Senior Visual Designer at Uber London, my primary focus was increasing rider sign-ups and elevating brand presence across the UK, Europe and Africa. I led all visual design projects supporting marketing, driver operations, PR, HR and executive teams. This included advertising, email, OOH, 360° campaigns and omni-channel marketing localized for each market. From conceptualization to research and design, I collaborated with stakeholders to create impactful visuals that drove brand awareness and customer growth.