During my time consulting at the defense and aerospace startup, Chaos, my primary focus was solidifying their brand guidelines. In partnership with the Head of Design and the executive team, I developed a comprehensive set of guidelines that outlined all necessary brand executions required to launch the brand—everything from logo and color usage to website wireframes and swag. This guidebook, like others I’ve created for other organizations, established a cohesive tone that supported business growth and ensured brand consistency across all touchpoints.