As the Visual Designer for Segway’s U.S. region, I led the creation of brand marketing materials that supported Sales, Marketing, and Events teams across the organization. Collaborating closely with the global headquarters in Shanghai, I maintained and evolved the brand’s visual identity with the overarching goal of increasing sales of Segway’s consumer products. I developed high-impact creative assets for digital advertising and eCommerce platforms, including Amazon, Walmart, and Target, while conceptualizing new graphic treatments to elevate brand visibility. My work also contributed to increased click-through rates on social media ads through thoughtful design and strategic visual storytelling.